You’re reading an excerpt from Fiction Agency’s blog, where the intention is to share actionable copywriting guides, tips and insights — 800 words later, you’re armed with what you need to elevate your own brand communications. The average email open rate is around 20%. This metric is arguably the most…

You’re reading an excerpt from Fiction Agency’s blog, where the intention is to share actionable copywriting guides, tips and insights — 800 words later, you’re armed with what you need to elevate your own brand communications. As individuals, how we present varies depending on settings. How I am at work…

You’re reading an excerpt from Fiction Agency’s blog, where the intention is to share actionable copywriting guides, tips and insights — 800 words later, you’re armed with what you need to elevate your own brand communications. Consumers are becoming increasingly conscious about what their spending endorses. As a result, communicating…

You’re reading an excerpt from Vol. I of The Wellspring, a periodical to spark, solidify and spread ideas. At Fiction Agency, this is our celebration of the art of writing. Head here to subscribe for future editions, delivered to your inbox. Over the last couple of years, I’ve noticed the…